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"Product Activation Failed" appears in Bose app during setup
This message appears if your product is unable to connect to the Internet or to your Bose account. Try these suggestions to resolve the issue.
Reset your product.
Much like rebooting a smartphone, your product might need to be reset on occasion to correct minor issues. For more info, see Resetting your product.
Be sure the Bose app is up-to-date.
If the Bose app is not the latest version, it might be missing features or improvements. On your device, go to the app store, search for the app and select it. If an update is available, install it.
Disconnect from any VPN being used.
If the device running the Bose app is using a VPN (Virtual Private Network), it may not connect to the Bose servers. Turn off or disconnect the VPN service and try again.
Force close and restart the app to try activating again
In the Bose app 
Image may differ in appearance from the actual product.
Your product may need service.
If the steps provided do not resolve your issue, your product may need service. Follow the link below for more information on how to service your product. Depending on your product and region, you will be provided a contact number or the ability to setup service online.
Click here to start service
Click here to start service
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